How to Market Your Expert Witness Practice: Evidence-Based Best Practices is the first ever research based roadmap to expert witness business development. How to Market Your Expert Witness Practice is based on extensive research from both successful expert witnesses and the trial attorneys who hire them. After reading How to Market Your Expert Witness Practice: Evidence-Based Best Practices you will be able to: * Use data and results from the included surveys of expert witnesses to make well-informed cost effective marketing decisions. * Utilize the hard data and research results regarding why attorneys will and will not hire an expert for a second time. * Learn from case studies of successful colleagues what really works and why it works. * Make yourself more attractive to new clients. * Select your best expert niche(s) and obtain specific types of cases that you enjoy, are good at, and that are most lucrative. * Identify, reach, and persuade lawyers most likely to hire you. * Maximize repeat and word of mouth business and referrals. * Create and optimize your website. * Understand precisely where, how, and why to advertise: what works and what does not (based on quantitative research). * Utilize dozens of tested and proven methods to develop your expert witness practice, including: * How and where to advertise, including evidence-based data from over 250 expert witnesses and numerical rankings of 20 advertising choices. * 8 specific, proven techniques to obtain additional referrals through networking. * 23 easily implementable steps to make yourself more attractive to lawyers * 32 ways to improve your image and reputation. * 7 techniques for identifying and reaching the specific lawyers most likely to hire you. * The 10 steps to follow to grow your expert witness practice. * Much, much more.

  • Livre de Reliure: Hardcover
  • Catégories: Book
  • Editeur: SEAK, Inc.

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